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溝通品牌或產品,熟輕孰重?資源佔比如何拿捏?
工商時報· 2 天前想要追逐銷售業績成長,訴求情感價值或功能價值,哪一個比較有幫助呢?萊斯.拜納特(Les Binet)和彼得.費爾德(Peter Field)是兩位研究市場效度的知名專家 ...